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Backpacker.com reviews the Lone Peak NeoShell

Altra – Lone Peak NeoShell Trail Runner “A waterproof exterior and plenty of cushioning make this ultralight trail runner comfortable for 20-plus-mile winter runs and hikes.” Most waterproof shoes feature a membrane bootie inside the foam and fabric of the upper. But the Lone Peak’s upper places Polartec’s waterproof/breathable NeoShell (used mostly in jackets) on the outside. The result: Water never gets the chance to penetrate the materials, so the shoes stay lighter, warmer, and dryer.

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Lone Peak 1.5 Wins Runner's World Editor's Choice

We’re thrilled to announce The Lone Peak 1.5 as the recipient of the Runner’s World’s Editors Choice Award in the Fall 2013 Trail Shoe Guide. Runner’s World Shoe Testers graded the Lone Peak 1.5 with high marks in fit, comfort, cushioning, stability, & traction. Tester Mike Nowak said “I love the toughness, there’s no trail too rugged for this shoe”, and we agree. Click here to Check out the full review of the Lone Peak 1.

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Runner's World Welcomes Altra

RUNNER’S WORLD WELCOMES ALTRA ZERO DROP FOOTWEAR AS PRESENTING SPONSOR OF RUNNER’S WORLD HALF & FESTIVAL   – Matt Long to Tell His Inspiring Story in Keynote Address – – Half Marathon, 10-K, 5-K, Kids Run on Schedule – NEW YORK/EMMAUS, PA – ****August 3, 2012 – ****Runner’s World announced today that ALTRA Zero Drop Footwear the innovators of biomechanically-inspired footwear designed to enhance natural running technique, has signed on as the presenting sponsor of the 2012 Runner’s World Half Marathon and Running Festival.

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Lone Peak Awarded "Most Innovative"

Competitor Magazine’s spring trail shoe guide hit shelves today. The Lone Peak was featured and also was awarded as a choice from the editors as “Most Innovative” among all other trail shoes out there. This is great news and we are grateful for the award! The Lone Peak has become the 10th best selling trail shoe in run specialty retailers. We are grateful to all of you for your support in helping to make it so successful.

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Hear Altra Founders on NPR

At the Winter Outdoor Retailer show we, the Altra Founders, had the opportunity to converse with a local NPR channel. We were able to discuss the history and some of the future direction of Altra Zero Drop™ Footwear as a company. This was broadcast on Monday and then later posted online. You can listen to the audio here.

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Runner's World awards Altra "Best Debut"

ALTRA ZERO DROP Running Shoes Win Runner’s World’s “Best Debut” Award In 2012 Spring Shoe Guide For Altra Instinct and Intuition _Salt Lake City, UTAH_ (January 19, 2012) — ALTRA Footwear, innovators of the revolutionary Zero Drop line of footwear, received the “Best Debut” award from Runner’s World magazine for Altra Instinct (men’s) and Intuition (women’s) shoes. The award was given today at the 2012 Outdoor Retailer Winter Market. Altra’s award-winning shoes are the first ever to combine Zero Drop, fully cushioned, foot-shaped and gender-specific features.

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Competitor Mag Awards The "Most Innovative"

Well the news is out! Competitor Magazine has hit shelves and is in mailboxes across the country. We were awarded the Editor’s Choice Award for “Most Innovative”. We have also been told, privately as well as on twitter by Mario Frioli (The Competitor Editor over shoe reviews) that The Instinct is probably “the most comfortable shoe I have ever worn”. We are really excited about that. See The Instinct review below.

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Altra Video Testimonials

Well a few of you got your cameras out this week and I hear a few more are getting them out this weekend. We have 3 great video submissions so far on our video testimonial contest. We sent word out last week to get working on it and there has been some good quality stuff so far! Check the videos out on our YouTube channel. The contest details are as follows:

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Altra Press Release

ALTRA released an official press release today. We have posted a copy of it here for each of you to read and to enjoy. Thank you for being loyal supporters of our new and upcoming brand. See below.   RUN BETTER. RUN FASTER. RUN FARTHER. ALTRA introduces the first Zero Drop, fully cushioned, foot-shaped, gender-specific footwear line ALTRA Footwear, innovators of the revolutionary Zero Drop shoe, introduces the first line of footwear to combine the bio-mechanical advantages of barefoot positioning with the structure and protection of traditional cushioned footwear.

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Altra Featured in Popular Science

The latest issue of Popular Science featured some new innovations in marathon training. We were fortunate enough to have our The Instinct featured along with it’s Zero Drop benefits in the latest issue. I have attached a scanned image of the article here for your viewing pleasure. Hoping to see a web recap within the next few weeks as well.

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Zero Drop Video Session with PCTV

A little over a week ago Brian and Golden had the opportunity to do a video interview session with PCTV in Park City, UT. They published it on YouTube so feel free to watch below. Brian and Golden discuss the benefits of Zero Drop Running Shoes and how minimalist and barefoot running can help to improve running technique and increase efficiency.

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Running Times on Board With Zero Drop

Zero Drop™ is becoming a common running term…you’re welcome!….and Running Times wrote a great article on Altra™ & Zero Drop™. Zero Drop™ running shoes are being talked about as the barefoot and minimalist running alternative for many runners to reduce injury and improve their overall running experience. Check it out: http://runningtimes.com/Article.aspx?ArticleID=22315 We also want to mention all the other people who helped out in the process who didn’t get mentioned in the article, particularly Jeremy.

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Adam Review From ToeSalad

Need more information about minimalist footwear? Check out toesalad.com. They just reviewed The Adam, minimalist running shoe…read their review full review here. “The Adam has become my favorite minimalist shoe for almost any physical activity.”

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Introduction with Competitor on Shoe Talk

Jeremy previews the Instinct and Intuition, as well as the Four main differentiating points of Altra Zero Drop Footwear, with Mario Fraioli from Competitor Magazine on Shoe Talk. An opportunity at The Running Event in Austin, Texas to discuss our new line of footwear with the web producer from Competitor.com, a major athletic magazine across the nation. The Instinct and Intuition bring about Zero Drop, Foot Shape Design, Gender Specific, and the Learn to Run Initiative.

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