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2015: A New Chapter In the Future of Running

Welcome to 2015. Years ago, what futuristic innovations did you think would be around this year? In Back to the Future II, Michael J. Fox’s Marty McFly character ends up in 2015 and experiences the invention of self-tying shoes. It may not be Marty McFly’s, self-tying shoes, but we’ve got something in the pipeline that’s sure to make your running experience a whole lot better. Altra is the only shoe company to provide a complete line of running shoes featuring a FootShape™ toe box and Zero Drop platform, but the innovation hasn’t stopped there.

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iFit Launches Outdoor App

Our friends over at iFit have been working hard these past couple of months to enhance your indoor AND outdoor running experience. This week they have brought all of this hard work to the general runner. Many of us love running outdoors and only hit the treadmill when we desperately need to knock out a run, but can’t get outdoors. It may be due to weather, family responsibility, multitasking, or some other reason, but we have to jump on the treadmill.

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Running Insight Features Altra Zero Drop

Here is the write up from Running Insight. Altra Running With more than 30 years experience owning and operating a specialty running shop, the founders felt the need in the market for something different. The avid runners worked to design and test a more natural line of footwear. Run Natural has become their rallying cry. Technology: Different features distinguish the line: • Zero drop which means that the shoes are the same distance off the ground at both the heel and ball of the foot.

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