Win Runner's World's "Best Debut" Award
in 2012 Spring Shoe Guide

Salt Lake City, UTAH (January 19, 2012) — ALTRA Footwear, innovators of the revolutionary Zero Drop line of footwear, received the "Best Debut" award from Runner's World magazine for Altra Instinct (men's) and Intuition (women's) shoes.

The award was given today at the 2012 Outdoor Retailer Winter Market.

Altra's award-winning shoes are the first ever to combine Zero Drop, fully cushioned, foot-shaped and gender-specific features. The Instinct and Intuition ($99) hit the market in late summer 2011 and have been best sellers since their debut.

Runner's World gives only five awards in their shoe guide. The "Best Debut" award is given when "The shoe represents a promising new addition to its category, receiving high marks from the Shoe lab, wear-testers and editors."

Runner's World magazine will feature the Altra Instinct and Intuition in its 2012 Spring Shoe Guide to be published in the March issue, including these comments:

"Let's be honest. At first glance, the Instinct doesn't dazzle. The horizon-line-level sole. An enormously wide forefoot. The less-than-cool gray color. But look again, and you'll see that the shoe appears this way for a reason. The sole is level because of "zero-drop," meaning the sole's almost a flat surface beneath your feet. And the forefoot is so wide because the shoe is built on an "anatomical" last, so it lets your toes splay out the way they would if you were barefoot. The design resonated with testers, who loved the extra width up front. All of these elements combine to give you a barefoot-like feel but without those barefoot-like intense slaps of your sole against the road."

A perfect running shoe for someone transitioning to barefoot running but seeking solid protection underfoot.

HOW IT FITS -> The Instinct
Because The Instinct is a minimal shoe, it's not surprising that it is spacious by just about every measurement. The shoe is especially wide in the toebox-12.2 mm wider than average. But the design works because The Instinct's upper wraps the foot almost perfectly, providing for a very comfortable fit.

Flat-bottom sole stays in contact with the ground through the gait cycle.
Offset laces follow the top of the foot for a comfortable fit.

The shoes are part of Altra's complete line, which are the first to combine the bio-mechanical advantages of barefoot positioning with the structure and protection of traditional cushioned footwear. The shoe's groundbreaking design places the foot in its most powerful and stable positioning, leading to fewer injuries and greater speed. Because of the full cushioning and durable outsole, runners can also expect to run much greater distances than with other barefoot running-positioning shoes.
The line includes the Instinct and Intuition core running shoes; the Lone Peak trail runners, the only trail shoe to position the protective rock plate between two layers of midsole, reducing ankle roll and rock pivoting; and additional shoes to debut at Outdoor Retailer.

To find a specialty running store with Altra Zero Drop footwear, click here.

About Altra Footwear
ALTRA Footwear was founded in 2009 and acquired in March 2011 by ICON Health & Fitness, the leading innovator and manufacturer of fitness products, including FreeMotion Fitness for the health clubs. ICON leads the home fitness market with company-owned brands such as ProForm, NordicTrack, Weider, and iFit Live powered by Google Maps. ICON is headquartered in Logan, Utah.

For new account information and to place orders for immediate and future shipments, please contact Brian Beckstead at or 406-96-ALTRA (25872)

For information and photos, contact Colleen Logan, VP Marketing at or 435.757.4601.

Altra Footwear Backgrounder

Click here to view the Altra Footwear Backgrounder.

These thumbnails are a sample of the images that are included in the press kit.

Press Kit Download

Click Here to Download the Runner's World Award Press Kit (2 MB)

Press Kit Contents:

  • 3 High-Res Stills
    • Combo shot of the Instinct and Intuition
    • Altra Logo
    • Runner's World Best Debut Logo

Altra Footwear Backgrounder

Click here to view the Altra Footwear — Backgrounder