Our Altra Athlete, Jordan Daniel, is running for an important cause. May 5th is the National Day of Awareness for Missing and Murdered Indigenous Women and Girls (MMIWG).  

Jordan’s goal is to raise $250,000 for the cause, a big goal to give back in a big way. 

Join her May 5-9 in Running for Justice, a virtual 5K, 10K, and half marathon. Sign up for one race or all three, make donations, purchase stickers, shirts and more. Every donation makes a difference. 





My name is Jordan Marie Brings Three White Horses Daniel! I am Kul Wićasa Lakota, a citizen of the Lower Brule Sioux Tribe in South Dakota. I wear many hats. Not only am I a runner, but I am also a Project Manager, the Executive Director and Founder of Rising Hearts, a Justice Equity Diversity and Inclusion (JEDI) consultant, content creator, filmmaker, and grassroots organizer for the last several years. 

I found my purpose in life and my purpose with running. I'm a fourth-generation runner, running for my family, running as tradition, running for representation, and for myself. However, my life changed for the better almost exactly two years ago in 2019 when I decided to create intentional space for prayer by dedicating the Boston Marathon to 26 Missing and Murdered Indigenous Relatives (MMIR). In the last five years I have organized prayer vigils, community events, and more to help uplift the families and advocates within this movement for justice, healing, and building community. I have helped fundraise to give back to these heart working organizations, and I will continue to do this with my platform. 


Jordan Daniel running against a backdrop of a flower
Art by @mad.gris / Photo by @devinwhetstone


As a voice, a prayer runner, and community organizer, I live by this teaching and prayer - mitakuye oyasin - we are all related / all my relations. I was raised to not only think of my own community, fight for them and protect them, but to fight and protect all communities, all people, all living things. Indigenous Peoples are constantly fighting our own erasure across multiple platforms and issues; it is the work I love doing and am grateful to do by being a voice among many to help elevate what we do and have going on, while cultivating community at the same time, so we have the opportunity to learn from each other, support each other, and collectively come together to fight for justice and a better, safer future for all.

On May 5th, 2021, the Running for Justice - Remember and honoring Missing and Murdered Indigenous Relatives, virtual 5k, 10k and Half Marathon begins.  

Why May 5th? This is National Day of Awareness for Missing and Murdered Indigenous Women and Girls (MMIWG) that begins with advocating for justice and accountability for #HannaHarris in 2013. (Visit @niwrc / www.niwrc.org to learn more).  


Running for Justice
Importance of May 5th for MMIW


Running is a powerful platform and tool to help intersect our love of running with advocacy. This is my 8th virtual run I've organized and have helped donate over $60k to several hard working organizations (IIYC- LA, Friends of Puvungna, NDN Collective, Wings of America, Sovereign Bodies Institute, Run for Breonna/UNITY Runners, Urban Indigenous Collective, Seeding Sovereignty, and more) across the movement spaces.  

For this run, I want to raise $250,000 to give back to this movement and support the advocates and the families. This is an epidemic that is happening across Indian Country on Turtle Island (North America) and extends beyond colonial borders. It is happening across our reservations (we have 573 federally recognized Tribes, plus over 60 State recognized Tribes), rural and urban communities. 


5k = National Indigenous Women's Resource Center 

10k = Native Women's Society of the Great Plains 

Half = Rising Hearts 

Trifecta (all three distances) = Split between all three. 

We will also be making an additional donation to Kola Shippentower-Thompson of Enough Iz Enough, June Hand (for their fight for their daughter and their living situation) and several other organizations (Sovereign Bodies Institute, Restoring Ancestral Winds, and more) dedicated to this work and ending this violence and injustice.

Learn more on Instagram: @rising_hearts, @niwrc, @nativein_la 


Run or move in solidarity. I hope you join me and the other 30+ teams that have signed up and help support the families and advocates. It's going to take community to help fight for justice and healing. Take part in the week of Action with NIWRC from April 29-May 5 and continue to cultivate and build community together!  

I appreciate you all for the support! Mitakuye Oyasin, all my relations.